Scenario from a practical lesson of a sales technician – 5 scenario HAN02 – Czartajewnorway.edu.pl

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Scenario from a practical lesson

for the profession: COMMERCIAL TECHNICIAN

Qualification: Qualification Use the terminology of commercial commodities.

Class: IV

Number of hours: 3 hours

Place of holding classes: Traffic circle Gumieniak W., Marciniak W. and Swajda P. General Partnership.

Topic of practical classes: : Uses promotional tools appropriate to the commercial offer

Unit Themes:

Product advertising
Promotion tools
Promotional activities plan

OVERALL OBJECTIVE OF THE CLASS:

Application of marketing tools in the activities of a commercial enterprise.

OPERATIONAL OBJECTIVES:

The student can:

Plan a promotional campaign for specific products,
Evaluate the effectiveness of the advertising measures used,
organize advertising and marketing activities using various sources of market information,
use promotional tools selected for the commercial offer,

ACTIVITY OBJECTIVES:

cognitive: You will familiarize students with the promotional tools used in the enterprise
Educational: Mastering the proper selection of promotional activities.
Educational: Implementing students to organize their work properly

IMPLEMENTATION METHODS:

Demonstration with explanation
Practical work

TEACHING METHODS:

Practical method in natural working conditions under the supervision of the practice supervisor

TEACHING RESOURCES:

Computer with software used in the enterprise, with Internet access
Equipment and goods of a commercial enterprise

FORM OF TEACHING:

Individual and group exercises