Scenario from a practical lesson
for the profession: COMMERCIAL TECHNICIAN
Qualification: Qualification Use the terminology of commercial commodities.
Class: IV
Number of hours: 3 hours
Place of holding classes: Traffic circle Gumieniak W., Marciniak W. and Swajda P. General Partnership.
Topic of practical classes: Plans sales activities on the basis of the economic analysis carried out
Unit Themes:
- External and internal environment
- Marketing research
OVERALL OBJECTIVE OF THE CLASS:
Ability to analyze the market and apply marketing tools.
OPERATIONAL OBJECTIVES:
The student can:
- conduct marketing research,
- conduct an analysis of customers’ expectations, needs and market behavior
ACTIVITY OBJECTIVES:
- Cognitive: You will familiarize students with marketing research
- Educational: Mastering the proper selection of marketing activities.
- Educational: Implementing students to self-monitor the work done,
IMPLEMENTATION METHODS:
- Demonstration with explanation
- Practical work
TEACHING METHODS:
Practical method in natural working conditions under the supervision of the practice supervisor
TEACHING RESOURCES:
- Computer with software used in the enterprise, with Internet access
- Analyses and studies conducted in previous years
FORM OF TEACHING:
- Individual and group exercises
